Lori Mayer is the Senior Vice President of Corporate Marketing at Berkadia. She brings more than two decades of marketing experience, including leading enterprise-wide marketing and communications strategies, managing complex brand portfolios, driving executive and stakeholder communications, and guiding organizations through high-profile crisis situations.
Prior to joining Berkadia in 2024, Lori served as Vice President of Marketing, External and Internal Communications at Genesis HealthCare, one of the nation’s largest post-acute care providers. In that role, she led companywide marketing communications, brand management, public relations, internal communications, and investor relations across corporate operations and hundreds of locations nationwide. She developed and implemented strategic brand initiatives, maintained brand standards, and directed communications for both proactive initiatives and crisis situations.
Lori is recognized for her ability to develop integrated communications strategies that support business objectives, strengthen organizational alignment, and create operational efficiencies. Her experience includes leading complex, large-scale marketing and communications programs while emphasizing consistency of message, cost savings, and scalable processes.
Lori holds a Master of Business Administration with a concentration in Marketing from the Fox School of Business at Temple University. She also holds a Bachelor of Science from Cornell University in Economics and Business Management.
